taylornine / rebel-chef Goto Github PK

Need client's preferred Google Account (username and password), so that I can setup analytics.

Subscribing to the mailing list is going to be handled simply. User will simply click a "Subscribe" button next to an input text box. A CSV or JSON file (CSV PREFERABLY) will let the submitted information be posted to it, followed by an automatic reply from the FRIENDS OF THE REBEL email address.

By the way, that's the name that I came up with for the newsletter. Let me know what you think, it can be easily changed.

We're going to want to embed the Twitter feed in the right-most column of the footer displaying the latest 3-5 tweets from the Rebel Chef account.

Twitter provides a guide for embedding your timeline. If I am not mistaken there are also some meta tags that help with the Twitter API and formatting shared content.

To integrate Facebook's Open Open Graph functionality the following needs to be done:

• Register Application
• Get OAuth Key
• Prepare shareable content
• Initially for the MVP release I'll only have time and budget for the Sharing feature, this allows anything on your page (including your whole page) to become optimized for FB sharing

<meta property="og:url"                content="http://www.nytimes.com/2015/02/19/arts/international/when-great-minds-dont-think-alike.html" />
<meta property="og:type"               content="article" />
<meta property="og:title"              content="When Great Minds Don’t Think Alike" />
<meta property="og:description"        content="How much does culture influence creative thinking?" />
<meta property="og:image"              content="http://static01.nyt.com/images/2015/02/19/arts/international/19iht-btnumbers19A/19iht-btnumbers19A-facebookJumbo-v2.jpg" />

Second Release
Consider using the Places and more in depth features of OG.

If Keith chooses to keep me on retainer on a monthly basis, we're going to have to find a workable approach to analytics and what metrics we choose to measure our online performance on.

We will want to be familiar, with launching consistent campaigns that combine:

• RebelChefMN.com Content
• Facebook Advertising Content
• Twitter Advertising Content
• Traditional Advertising Content

All of these will need be working the same content strategy when we first embark on this. We also need to identify and learn how our users interact with valuable metrics. For example, let's say the average time spent browsing the site is 1.5-minutes. Alone, that actually an impressive metric. However, if we have 70% of our users spending 1.5-minutes browsing our site and then they don't CONVERT, it means basically nothing.

My professional opinion is to define our metrics, define what we consider a conversion and run ad campaigns that focus on attracting, engaging and retaining customers.