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aawnu avatar aawnu commented on July 21, 2024 1

Thank you for trying it out, it was originally developed for a specific business purpose.

The user properties are meant for users (not sessions). Let's use a webshop/e-comm example.

You have a client (visitor) that enters your website and browses, this is a simple session where you can see what the client looks at, puts in a basked, etc.

Later that client creates an account and ALSO becomes a user. You want to put some specific information to that user, that might be represented throughout the upcoming sessions.

Flow:

visits -> get session -> client id
view page
view page
signup -> set user id
buys something -> sets user property "first_purchase: now()"

visits -> get session -> client id && is logged in -> set user id
buys something worth €500 -> set user property "is_big_spender: yes"

Analytics:

I am not a marketer, so I am not very strong in the actual Analytics interface, but my understanding is that you should then be able to filter on "first_purchase" and/or "is_big_spender" variables when making a custom report on users.

from php-ga4.

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