Comments (3)
I discovered the same behavior as @sergiotj for all different datasets I tried, even when using a random dataframe with:
attributions = MAM(random_df=True)
The column (null) shows 0s for every row except the (null) to (null) transition. My expectation would be to have the non-null values for probabilities where people did not buy.
This is a huge bug because it would imply that there are no non-converting transitions that end in (null).
My colab for the random dataframe:
https://colab.research.google.com/drive/1_FEcffn-pdh4r9xo5BPfaTQ3q2T9b7k-?usp=sharing
To reproduce use:
- GA4 Public BigQuery Dataset for the Google Merchandise Store
- random dataframe
from marketing-attribution-models.
Can you send us a full notebook file with this error or at least a print of the full matrix? I wasn't able to reproduce the issue...
What do you have at the "(null)" row? I'm asking because this seems to be the expected behavior of the '(null)' row, your matrix may just be the transpose.
from marketing-attribution-models.
Related Issues (20)
- Implementação de um modelo de testes automatizados HOT 1
- Shapley for conv_value as frequency
- Criação de uma documentação técnica mais robusta HOT 1
- Modularização agrupamento de resultados heuristicos
- Modularização modelos heuristicos
- [BUG] Markov model attribution may sometimes not work as intended due to the way it is computed
- [BUG] Problemas com o position-based
- [NEW] Implement higher order markov chain models HOT 2
- [BUG] MAM retorna erro quando dataframe não possui index 0 e group_channels = False
- Update package published on PyPi HOT 2
- [BUG] AttributeError: 'NoneType' object has no attribute 'copy' - with random_df=True HOT 2
- Acrescentar suporte a coluna journey_with_conv_colname contendo int64 (0 e 1) quando "create_journey_id_based_on_conversion=True" HOT 1
- Fix typo in docstring
- Better documentation on class docstring
- [BUG] AttributeError: 'MAM' object has no attribute 'DataFrame' HOT 5
- [BUG] faq.md not found
- Uso dos modelos de atribuição heurísticos HOT 2
- [BUG]
- [BUG]
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