Tweaks to current UI about enable-ui HOT 1 CLOSED

A few UX comments as a potential donor looking through these designs, mostly around what will get me to actually give you money:

Takeaway:
The designs on the left looks like a makeup advertisement / flyer. It looks like it's trying to sell me something. It does not look trustworthy - it looks scammy. I will not give the website on the left my money. Consider reverting back to the style and color scheme on the right. The right looks more like a serious financial portal.

Specifically:

1. The color themes should be blue (green buttons), it conveys more trust and professionalism. The designs on the left, while pretty, look more like a paper flyer / advertisement. I am less likely to give the website on the left money, because it doesn't look trustworthy.

2. I like featuring the video at the top. But it needs to be a rectangle video player. It needs to look like an obvious video player.

3. The information density should be higher. The hero is pretty but takes up too much space. This is an investment page. Investments pages are very information dense above the fold.

I want to see as much information, numbers, data that tells me "this is not a scam" as possible. The more pretty, showy, this page tries to impress me, the less likely I'll donate. I want to see a higher density of numbers, and other trust signals.

Design references:
Notice the following websites all look similar. There is a reason for this. These websites went through years of user testing, A/B testing, and other optimizations. Enable should draw more inspiration from the following:

• https://www.kiva.org/lend/1810879
• https://www.wealthfront.com/
• https://www.kickstarter.com/projects/cyanideandhappiness/trial-by-trolley?ref=section-homepage-view-more-recommendations-p1

from enable-ui.