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-predicting-survival-in-titanic-disaster icon -predicting-survival-in-titanic-disaster

Background : The RMS Titanic sank in the early morning hours of 15 April 1912 in the North Atlantic Ocean, four days into the ship's maiden voyage from Southampton to New York City. The largest ocean liner in service at the time, Titanic had an estimated 2,224 people on board including passengers and crew when she struck an iceberg at around 23:40 (ship's time) on Sunday, 14 April 1912. Her sinking two hours and forty minutes later at 02:20 (ship's time; 05:18 GMT) on Monday, 15 April, resulted in the deaths of 1,502 people, making it one of the deadliest peacetime marine disasters in history. In accordance with existing practice, Titanic's lifeboat system was designed to ferry passengers to nearby rescue vessels, not to hold everyone on board simultaneously; therefore, with the ship sinking rapidly and help still hours away, there was no safe refuge for many of the passengers and crew. Compounding this, poor management of the evacuation meant many boats were launched before they were completely full.

rfm-analysis icon rfm-analysis

RFM is a method used for analyzing customer value, creating customer segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail and professional services industries.

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