I received my master's in Business Analytics June '22. In my graduate program, I've built a solid foundation in Python, SQL, Tableau, and Excel. I have 4+ years of marketing analytics experience. For work, I do mostly descriptive analytics. I create dashboards and reports to improve marketing campaigns. I also lead the search engine marketing channel. My next goal is to learn more about data science for marketing so that I can focus more on predictive and prescriptive analytics.

• Lead Scoring using Python
• Multi-touch Attributions Marketing Models (Shapley, Markov Chain, etc.)
• Regression Analysis for Marketing
• A/B Testing Statistics using Python

• Marketing Strategy
• Lead Generation
• Marketing Campaign Reporting & Analysis
• Optimization of Paid Search Landing Pages
• Website Analytics & Reporting

• Tableau & Tableau Prep (Data cleaning & visualization)
• Data Studio (Data visualization & reporting)
• Excel (Data cleaning & business/financial modeling)
• SQL (Data retrieval & cleaning)
• Python (NumPy, SciPy, pandas, Scikit-Learn, Matplotlib, Beautifulsoup, seaborn, and NLTK)