Comments (8)
does the adaptor included in prebid.js works or not?
from prebid.js.
Hey @ialex, the Criteo adaptor helps the page make the Criteo request. However, because Criteo doesn't return the price, it doesn't really work well with the prebid.js model. The bidResponse.keys do contain the Criteo responses such as: ["top600=1", "right300=1", ...]. But the publisher needs to setup separate line items.
What do you think would be the best approach for Criteo?
from prebid.js.
I mean there is nothing we can do to make them return their prices and allow a callback per bid, i mean we can request them to change their API to see what happens, i was checking CasalMedia adaptor dont return the cpm either.
from prebid.js.
I think we should be able to manage criteo adapter in a better way.
Proposed solution: publisher get paid a fixed cpm for criteo impression. Publisher could enter the CPM value, which we would use to prioritise. Down side of the solution is that publisher expose it's CPM.
Another solution from a publisher would be that prebid.js only helps with retrieving the bids, and they all get sent to the adserver (vs only the winning one). That way publisher can easily manage any bid (with or without CPM value) from the adserver
from prebid.js.
We are close to adding Criteo into our Prebid implementation. I'm curious to hear feedback on the strategy we're planning to use.
Since Criteo only returns "Yes" or "No" our plan is to manipulate the response before the header auction occurs, turning "Yes" into a CPM value. We are going to set a relatively high floor price for each placement, say $5.00. Then we will turn the Criteo "Yes" response into "5.00" so that it can compete with the other demand sources at a specific CPM rate. If it wins, it'll pass into DFP and activate the prebid line item with key-value "hb_pb = 5.00"
Not a perfect solution, but it will ensure 100% fill and semi-reliable pricing competition with other demand.
Any thoughts on this?
from prebid.js.
@MadisonWickham check out 'alwaysUseBid' in the bidder settings. This way you can send both the CPM winner to your ad server and Criteo when they want to take the impression. This way an $8.00 AppNexus bid will compete with your Criteo floor. An added advantage is that you can manage your Criteo floor price in DFP.
from prebid.js.
@jdelhommeau , do you mind help us put up some docs around integrating with Criteo in the Prebid.org examples section? This would really help publishers as the alwaysUseBid
param is hidden in the References page. Thanks!
from prebid.js.
@prebid: sorry guys, I just now see those messages. Sure I will update the to reflect this. I think I already made an example of this under bidderSettings, advanced behavior. I will also add on criteo adaptor.
from prebid.js.
Related Issues (20)
- Prebid 10: final removal of pbadslot
- Uid2 / Euid: move shared functions from module to library
- Nobid Analytics: use our methods
- Upgrade linter
- Prebid 9: unused dependencies
- Prebid v7.39.0: drop in Rubicon delivery HOT 3
- Wrap PBS endpoints in a build flag
- Fix Error Handling for pairid submodule HOT 2
- Paapi: add some browser features to request HOT 1
- Fix videojsVideoProvider.js for plcmt
- idImportLibrary.js should be controlled by Activity Controls HOT 1
- idImportLibrary.js is intercepting communications without an active submission action HOT 4
- ID Import Library HOT 1
- Upgrade Node.js for currency conversion lambda functions
- PAAPI: Parallel Contextual and IG auctions HOT 1
- Gulp: update browser list on build
- GitHub actions: improve code duplicatuon output
- GDPR issues HOT 2
- Help with Prebid Timing
- `gulp test-coverage` ends with an error
Recommend Projects
-
React
A declarative, efficient, and flexible JavaScript library for building user interfaces.
-
Vue.js
🖖 Vue.js is a progressive, incrementally-adoptable JavaScript framework for building UI on the web.
-
Typescript
TypeScript is a superset of JavaScript that compiles to clean JavaScript output.
-
TensorFlow
An Open Source Machine Learning Framework for Everyone
-
Django
The Web framework for perfectionists with deadlines.
-
Laravel
A PHP framework for web artisans
-
D3
Bring data to life with SVG, Canvas and HTML. 📊📈🎉
-
Recommend Topics
-
javascript
JavaScript (JS) is a lightweight interpreted programming language with first-class functions.
-
web
Some thing interesting about web. New door for the world.
-
server
A server is a program made to process requests and deliver data to clients.
-
Machine learning
Machine learning is a way of modeling and interpreting data that allows a piece of software to respond intelligently.
-
Visualization
Some thing interesting about visualization, use data art
-
Game
Some thing interesting about game, make everyone happy.
Recommend Org
-
Facebook
We are working to build community through open source technology. NB: members must have two-factor auth.
-
Microsoft
Open source projects and samples from Microsoft.
-
Google
Google ❤️ Open Source for everyone.
-
Alibaba
Alibaba Open Source for everyone
-
D3
Data-Driven Documents codes.
-
Tencent
China tencent open source team.
from prebid.js.