Template designed for Adssets/ACM ad server in order to gather conversion and custom tracking, allowing extra flexibility to the service.

1. Set up the template in your GTM account
2. Create a new tag and select the template
3. Fill the fields with the information provided by your Adssets/ACM account manager (AdvertiserId can be found in the URL of ACM when listing the campaigns for a given advertiser).
4. Save the tag and publish the container.

• AdvertiserId: The ID of the advertiser in ACM
• Send Event: The name of the event to be sent when this tag is triggered and there is an incomming request from a campaign with conversions enabled.
• Type of ID: The type of ID to be sent.
• Id: The ID of the item in the FEED uploaded in ACM for the campaign. If null no information will be sent.
• Interaction: If the id is set the tag can specify if the event should trigger the interaction pixel for this tag to be used for retargeting propouses.
• DSP Retargeting: Allows the user to specify if the tag should trigger the pixel of the specified DSP for retargeting propouses or should not use any id.

• ad_storage : If the user has given consent to store information about the user or his/her device for the purpose of serving targeted ads.
• ad_personalization: If the user has given consent to the collection and processing of information about the user or his/her device for the purpose of serving targeted ads.

Retargeting tags with ids will only be sent if ad_personalization is set. No cookies will be saved if ad_storage is not set preventing some of the tracking to work after landing into the page.