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To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. The main data set is available below:
Home Page: https://drive.google.com/drive/folders/1F5O1thcC43zAPxsWIw1WQMh58Qi5I5CB?usp=sharing