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bi-sales-analytics-powering-decisions-with-data-driven-insights's Introduction

Business Intelligence Development Project

Overview

This project focuses on creating a comprehensive Business Intelligence (BI) solution for a client's sales data. The client provided a CSV file containing a wide table with all available sales data. The objective was to clean, transform, and analyze the data to derive meaningful insights and key performance indicators (KPIs) for informed decision-making.

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Key Steps

  1. Understanding the Business: Spent time understanding the client's business operations, goals, and required KPIs from the sales data.

  2. Data Preparation:

    • Used Power Query to clean and transform the raw data from the CSV file.
    • Formatted the data for optimal analysis and visualization.
  3. Data Warehousing:

    • Created a Data Warehouse using dimensional modeling techniques.
    • Developed a star schema consisting of:
      • Five dimension tables:
        • DimShipmethod
        • DimStatus
        • DimTerritory
        • DimProduct
        • DimDate
      • One fact table:
        • FactSales

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  1. Calculating Measures:

    • Utilized DAX (Data Analysis Expressions) in Power BI to calculate relevant measures and KPIs based on the client's requirements.
  2. Dashboard Creation:

    • Developed an interactive and dynamic dashboard using Power BI.
    • Designed visuals and reports to present insights effectively.

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  1. Client Delivery:
    • Delivered the finalized dashboard to the client.
    • Provided recommendations for leveraging data-driven decisions based on the insights derived.

Technologies Used

  • Power BI
  • Power Query
  • DAX (Data Analysis Expressions)

Future Improvements

  • Incorporate more advanced analytics techniques, such as predictive modeling, to forecast sales trends.
  • Enhance the dashboard with additional interactivity and drill-down capabilities for deeper analysis.
  • Implement scheduled data refreshes to keep the dashboard up-to-date with the latest sales data.

Dashboard Link:

View Dashboard

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