- value is giving someone somthing that is useful to them
- how are they wining more from me?
- wnat them to win becaseu you are there
- think how can I do it?
- what could you have done to make it better?
- what gets measured gets managed
- dont critues. look for crites
- you can create motivation
- your thoughts are not yours
- motivation will run out
- you need a suystem
- your why
- systems