AnyTrack is a conversion data platform that enables digital marketers to improve their ad campaign's performances, by perfecting their attribution data across ad networks.

• Automatic eCommerce customer journey tracking.
• AutoTrack Events standard and custom events.
• Hybrid Client-Server Side tracking Tracking API.
• AutoTag affiliate links for Server to Server / Postback URL tracking.
• Shopify & Woocommerce API/server-side integrations - Checkout funnel + Purchase Events.
• Automatic conversion data deduplication.
• Server Side / Conversion API with Google Ads, Facebook Conversion API, Taboola, Bing Ads, TikTok Conversion API.

Assuming you already have Google Tag Manager containner, the process is very much like adding an other tag.

1. Add a New Tag

2. Search "anytrack" from the Google Tag Manager Gallery

3. Add the template

4. Copy your AnyTrack property ID from your AnyTrack Dashboard

5. Paste it in the Property ID field

6. Save

7. Add a Triggering Option - All Page Views

8. Save and publish your container.

   AnyTrack automatically instruments onsite engagements like OutboundClicks, FormSubmit, AddToCart, and other standard eCommerce Events. So you do > not have to trigger the AnyTrack tag, unless you know otherwise.

You can find additional instructions on our knowledge base article.