This is an analysis of a customer data of a train service company looking to get customer experience insight.

• Business Question: Are customer happy?
• Key Performance Indictor(KPI): Rating

• Customers are happy with this service of the railway company, with over 77% satisfaction score
• Customers rate purchasing ticket and arrival experience as the top two service component respectively
• Assessing the relationship between each service component and the overall satisfaction score shows that all service component but purchasing ticket have a relationship (positive) with the overall satisfaction of customers. Also, customer service has the highest coefficient/relationship with the overall satisfaction. This shows that if customers are provider good customer service, the overall satisfaction is likely to increase by 16%.

Customers are happy about their experience with purchasing tickets but this service component has no relationship with their overall satisfaction Customer service is a key factor that drive high satisfaction for the company

• Overall satisfaction is at the intercept
• R-square is 24%
• Variables are in Boolean (1 and 0)