This is the parent issue, organizing the action items, key dates, and execution for [INSERT IMC Objective Here]

Logistics

Launch Date: [Launch Date]
Marketing Manager : [Marketing Manager Github Username]

Objective

OKRs

Results

Activity

Target persona

Key Timeline Dates

April 12, 2020

• Create Milestone

• Update IMC Parent Issue

• Outline Plan to Generate Leads

• Write and Update Cold Emails

• Nuture Sequence Outline Plan

• Social Media Plan Written (With the Social Team)

• Content Plan Written (WIth Content Team)

• Set Up Webinar to Attarct Future Student Org Leaders

Understanding DevRel

To do:

• Clarify what marketing team's role is
• What is the marketing team selling (what is the product?)

Notes:

• Working with industry standard technical education
• Learning by teaching
• Hundreds of topics to explore
• Students learn about very specific technical concepts, software
• Sharing resources, commenting on and editing each other's work to create highly developed education materials for the students, by the students

Details:

• Building a network of students around the world who contribute to open source tech education, where everyone works together to create a library of collaborative technical workshops - to build the best version of education for everyone
• Open-source education for all powered by living courses developed by students around the world and open-source software tools.
• Students are provided with a structured 2-4 week curriculum development project that provides them with the resources to learn industry standard technical concepts and practices of their choice while writing workshops to help provide the education of their peers around the world.
• With a plethora of technical expertise that students are required to know upon entering the industry but are unable to receive through college education, students can select their choice of workshop

Email all of the listserv about positions at Bit on Monday

• Students
• Advisors (all majors)

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

Objectives
Write Case Study on MongoDB

• follow up with MongoDB for a case study on their website.

Collaborators and Tasks
@kavuong
@vkxu657

Deadline

• Interview Questions - Thursday, 4/8/20
• Request Illustration - Issue #27
• First Draft - Friday, 4/10/20
• Second Draft - Sunday, 4/12/20
• Publish - Tuesday, 4/14/20

CS Advising

• Add contact info for 10 schools

Include:

• Email
• Name
• Any extra emails/contacts in "Notes"

• Create new Airtable spreadsheet in Marketing University Outreach base
• Add all potential/interested profs names + contact info + university + courses + status etc. to airtable
• Email template here
• Update status to:
  • "Contacted" once emails are sent out
  • "Connected" once prof responds
  • "Rejected", "Meeting Complete", etc. for various relevant cases

Interview and case study draft

Please link your persona below once you start working on it.

Complete the following by: [April 25th]

1. Persona interview

• Send the interview request email by Monday April 20th 11am
• Schedule and conduct 2-3 interviews; ask them questions from interview guide
  • Interview guide is linked and was provided by Eden's link.

Complete the following by: [April 24th]

2. Draft case study outline

• Ask Kevin regarding your persona's case study topic that was done with BitProject
• Using the platform Victoria Xu provided, craft your own outline
• Send the outline to the marketing-content slack channel asking them to complete it

Complete the following by: [April 23rd]

3. Set up 1:1 with Steven to ask any questions

• Set up a 1:1 with me so we can meet each other and ask me any questions! My calendly link is found on Slack or you can DM me.

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

Objectives: Create an Illustration about our collaboration with Postman
Assignees: @rochelledai @lillyp3
Deadline: 4/20/20

Create an illustraton to accompany a blogpost about us using Postman API Testing/Development Platform to help students learn about industry standard testing protocols.

Documenting Blog Writing Process

• 1. doing pre-interview research
• 2. interviewing someone who worked on the collab (e.g., Kevin)
• 2.5* interviewing the company who worked on the collab (e.g., MongoDB) * = doesn't happen all the time
• 3. interviewing someone who used the collab material to build a project
• 4. requesting illustrations
• 5. first draft
• 6. reviewing
• 7. finalizing

Can you please edit these webinars slides by Saturday?

• Management Training #1
  https://docs.google.com/presentation/d/1HVkh8_ZXIzdZJbPw6cRNc9DANoP-eEGKu-_YDCzsYA4/edit?usp=sharing
• Management Training #2
  https://docs.google.com/presentation/d/12pHT8D_jiyD-HzPPeayKhxMw96jT_s3KNnpu9jqVxow/edit?usp=sharing
• Management Training #3 https://docs.google.com/presentation/d/1YVebC3Oyohop_x6kNeveZxERN3PuHdw6cq-fzc19Vr4/edit?usp=sharing
• Management Training #4
  https://docs.google.com/presentation/d/1DHBA8EcrVjNDYJ26serus9B8SLIipbLVIHJ2GqYhcUE/edit?usp=sharing

Here is the link to the questions for the Postman case study: https://docs.google.com/document/d/1p3B_w5nPjjyJMJIA8zlRQSGwt8pxRVTzWGPGW1trDUg/edit?usp=sharing

@vkxu657:

• Interview questions 4/8/20
• Request Illustration #26

@alliebailey:

• Interview Joey about project 4/13/20
• First draft 4/16/20
• Publish 4/19/20

Contacting CS Clubs through Hubspot

CS Clubs

• Locate Marketing University Outreach Airtable
  • Go to University tab > assign yourself 5 unassigned universities
  • Go to Primary Table tab
  • Research + add new CS Student Organizations for assigned Universities to list
  • Add contact information (email) for all
  • Filter out organizations that you just added and download CSV of Primary Table
• Create a Hubspot account
  • Import CSV of CS Clubs emails into HubSpot
  • Locate CS Clubs email template
  • Email blast all new CS organization emails

Contacting CS Clubs through Hubspot

CS Clubs

• Locate Marketing University Outreach Airtable
  • Go to CS Advising tab > assign yourself 20 unassigned universities
  • Research + add CS Advisors contact info to list (only one per school)
  • Filter out organizations that you just added and download CSV of CS Advising
• Create a Hubspot account
  • Get added to the Bit Project hubspot org (ask manager)
  • Import CSV of CS Clubs emails into HubSpot
• Download Hubspot chrome extension (follow instructions to change settings)
• Locate CS Advisors email template in Marketing GitHub repo (marketing repo > email_templates > collegecsadvisors.md)
• Send individual, tailored emails (using template) to all contacts
• Make sure that you log+track the emails you send for Bit

This is the parent issue, organizing the action items, key dates, and execution for recruiting future leaders for Bit Project.

Logistics

Launch Date: April 8th, 2020
Marketing Manager : @shreyagupta98

Objective

Identify and recruit key student organization leaders in student organizations around the country to be future leaders at Bit Project.

OKRs

Results

• Number of Leads Generated
• Number of New Applicants and Successful recruits

Activity

• Number of opportunities created
• Number of meetings held
• Number of personalized emails sent

Target persona

Bryan Lee, President (Link Persona Here)
Cynthia Chang, Director of Marketing (Link Persona Here)

Key Timeline Dates

April 12, 2020

• Create Milestone

• Update IMC Parent Issue

• Outline Plan to Generate Leads

• Write and Update Cold Emails

• Nuture Sequence Outline Plan

• Social Media Plan Written (With the Social Team)

• Content Plan Written (WIth Content Team)

• Set Up Webinar to Attarct Future Student Org Leaders

Objectives
Write Case Study on Twitter

• The Streaming Tweets Twitter activity can be used:
• you can specialize it so that you are a political scientist collecting people's data on political candidates, or a marketer collecting thoughts on their company

Collaborators and Tasks
@vkxu657

Deadline

• Interview Questions - Saturday, 4/18/20
• Request Illustration -
• First Draft - Wednesday, 4/22/20
• Second Draft - Saturday, 4/25/20
• Publish - Friday, 5/1/20

Contacting CS Clubs through Hubspot

CS Clubs

• Locate Marketing University Outreach Airtable
  • Go to University tab > assign yourself 5 unassigned universities
  • Go to Primary Table tab
  • Research + add new CS Student Organizations for assigned Universities to list
  • Add contact information (email) for all
  • Filter out organizations that you just added and download CSV of Primary Table
• Create a Hubspot account
  • Get added to the Bit Project hubspot org (ask manager)
  • Import CSV of CS Clubs emails into HubSpot
  • Locate CS Clubs email template
  • Email blast all new CS organization emails

Find email information on 20 public universities in East Coast.
Math, Statistics, Economics, Computational Social Sciences

• Department Chair
• Department Advisor
• Undergraduate Studies (If they have one)

• Create issue for Rochelle similar to devrel
• Anything you want for the flyer (so like a description of what you team is and does, and rewrite the skills/responsibilities to look good on the flyer

Objectives: Create a graphic combining Covid 19 with Postman API.
Assignees: @lillyp3 @adrienne-lee @rochelledai
Deadline: Saturday, 4/25/20

Detailed Notes

0. Project brief
Create an illustration to accompany a blogpost about "Students (who have no exp in computer science) using big data to do research projects in the social sciences".

WHAT is the graphic about?
Students used the Twitter API to analyze and gain insights with location based Covid-19 data. Bit Project hosted a computational social science boot camp targeted towards communication majors to teach them code and how to use the Twitter API to perform sentiment analysis and data visualization.

WHO is the graphic for?
The graphics will be used in case studies targeted towards professors and blog posts targeted towards college students.

Objectives:
Make connections with student organizations at Oregon State University and invite them to contribute to open source workshop development.

To do:

• Information Technology Club
• Association for Computing Machinery
• More options here: https://eecs.oregonstate.edu/current-students/undergraduate/leadership-research-involvement/student-groups

This is the parent issue, organizing the action items, key dates, and execution for Publicizing our Data Science Education Initiatives.

Logistics

Launch Date: April 13, 2020
Marketing Manager : [Marketing Manager Github Username]

Objective

OKRs

Results

Activity

Target persona

Developer Advocate @ Data Science Promoted Companies
Graduate Student Groups in Data Science [Davis + Communities]
Undergraduate Statistics/Economics departments across the country

Key Timeline Dates

April 12, 2020

• Create Milestone

• Update IMC Parent Issue

• Outline Plan to Generate Leads

• Write and Update Cold Emails

• Nuture Sequence Outline Plan

• Social Media Plan Written (With the Social Team)

• Content Plan Written (WIth Content Team)

• Set Up Webinar to Attarct Future Student Org Leaders

• Complete list of UCD clubs w/ workshop interests

• Set up meetings with all clubs

• Track questions commonly asked for all clubs in cards (Guru)

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

Email Advisors for Mozilla Event

Content for emails is here

• Include blurb depending on major advisor

• Non-CS Majors should get first blurb (** @iriszhong7 **)

• CS Majors should get second blurb (** @iriszhong7 **)

• Include image in all emails

Find email information on 20 public universities in South
Math, Statistics, Economics, Computational Social Sciences

• Department Chair
• Department Advisor
• Undergraduate Studies (If they have one)

Create a persona for Twitter Data Science Collab

Purpose

Identify needs for data science students + develop argument on how Bit Project can satisfy those needs

Overall Task:

• Conduct research to flesh out attributes of persona
• Complete persona template
• List the preferred method of communications of the persona, their goals, responsibilities, challenges, and who they report to [ ]
• Click here for the persona template

Research

By April 13th Marketing Meeting:

• Prepare short list of questions to ask about data science education opportunities

All by April 17th

• Interview 3 data science professors in Davis/California
• Interview 3 data grad students in Davis/California

Lead discussion on 18th

• Identify needs based on interview > flesh out Persona Template

• do this

• do that
  lkjdfknvf

• Read through Marketing Team Section in documentation

• Bring any questions or new ideas to 1:1 meeting

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

CS:

• AI Society
• #include
• DCSC
• Women in Computer Science
  • crash courses/workshops in different cs programs
• Davis Computer Science Club
  • git/various cs companies workshops
  • collaborations with companies (ex.uber) in hosting events/panels
• Computer Science for Kids
  • recruits volunteers to teach weekly lesson plans/volunteers can create their own lesson plans
• SacHacks
  • github workshops
  • collaborations with companies (IBM)
  • sachacks hackathon event

Find more on AggieLife

Importing Emails

• Click on Contacts and select Contacts from the dropdown
• Select Import
• Select Start an import
• Select File from Computer
• Select One File and click next
• Select One Object and click next
• Select Contacts and click next
• Upload your CSV File and click next
• For unmatched columns, select Don't import column. Click next
• Check both boxes and click FInish Import

Sending Emails

• Click on Marketing and select Emails from the dropdown
• Clone previously create email
• Edit title to be the date you are sending it and select Clone
• Select Send or schedule
• Edit Sent to* to only have the most recent list
• Edit Don't send to and add all the old lists
• Select Review and Send
• Review Content and hit send

• Set up Hackathon Plan

Contact

• https://hacknow.calhacks.io/
• https://hackdsc.com/

Starting off

• Complete GitHub webinar

• Join GitBooks (ask marketing team to add you if you're not already in it)

• Add/Locate Design Page under Marketing in Teams

• Determine categories of design that Bit works on

• Write 1-2 lines of descriptions

• Save as you write and merge at the end

Contacting CS Profs through Hubspot

• Create a Hubspot account
  • Get added to the Bit Project hubspot org (ask manager)
• Download Hubspot chrome extension (follow instructions to change settings)
• Locate CS Profs email template in Marketing GitHub repo
• Send individual, tailored emails (using template) to all contacts
• Make sure that you log+track the emails you send for Bit

Social Media Specialist

Skills/Qualifications:

• Demonstrated background and experience in design
• Strong organization and written and verbal communication skills
• Ability to work on multiple projects at once
• Good teamwork skills
• Experience in sales and/or marketing

Responsibilities:

• Creates social media campaigns from content ideation to implementation schedules
• Ensures brand recognition and consistency in marketing and social media messages by working with various departments, including Marketing, People, Developer Relations, and Engineering
• Prepares reports and leads discussions on analyses of interactions and visits for Marketing Team meetings and determines and executes action plan to improve social media marketing
• Distributes multimedia content to various social media avenues and increases organization's online presence into new social media platforms including Reddit, Facebook, LinkedIn, Twitter, and Instagram

Goals

The Social Media Specialist is a crucial central member of the organization involved in creating ideas, publicity schedules, and implementation of plans to increase the online brand and presence of Bit Project. They work extensively with multiple teams to share content on all social media platforms and explore new strategies to improve analytics and attain quantitative benchmarks.

Contacting CS Clubs through Hubspot

CS Club Contacts

Documentation

• Locate Marketing University Outreach Airtable
  • Go to University tab > assign yourself 5 unassigned universities
  • Go to Primary Table tab
  • Research + add new CS Student Organizations for assigned Universities to list
  • Add contact information (email) for all
  • Filter out organizations that you just added and download CSV of Primary Table
• Create a Hubspot account
• Locate CS Clubs email template
• Add HubSpot Chrome Extension and configure settings in email
  • Check documentation
• Individually email each contact you found earlier

Objective: Have a defined product marketing strategy to define all of Marketing Team's endeavors.

• Define your product's target audience and buyer personas.
• Determine the positioning and messaging to set your product apart.
• Set goals for your product.

Assignee: @shreyagupta98 , @lazyplatypus

Deadline: April 7th, 2020

Objectives: Create a custom graphic for the MongoDB Blog Post
Assignees: @rochelledai @lillyp3
Deadline: 4/14/20

Detailed Notes

Create an illustraton to accompany a blogpost about us collaborating with MongoDB to help students learn about industry standard testing protocols.

DevRel

Join the developer relations team and contribute towards democratizing technical education. We have various opportunities for passionate and talented remote students to get experience in industry-standard technical education through a structure 2-4 week workshop development program.

We work with leading companies like MongoDB, Twitter, and Postman to develop curriculum on a broad range of topics such as Web Development, Data Structures and Algorithms, Machine Learning, and Blockchain.

Upcoming Projects:

• Blockchain
• Fun with APIs
• Data Science
• Cloud Dev/Ops
• Front-End Engineering

Workshop Developer:

• Develop interactive learning-experiences in practical applications of computer science
• Effectively organize and make code contributions on GitHub
• Have a passion for education and contributing towards open-source
• Gain practical experience and expertise in computer science topics of interest

Development Coordinator:

• Drive and develop the ideas and concepts behind our educational experiences

Apply Now: bitproject.org/join

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

Find email information on 20 public universities in Mid West.
Math, Statistics, Economics, Computational Social Sciences

• Department Chair
• Department Advisor
• Undergraduate Studies (If they have one)

Persona Development Project

Please link your persona below once you start working on it:

Complete the following by: Tuesday, April 14th 2020

1. Create your Persona

• What field/realm of study/work is this audience in?
• What profile attributes help identify this audience?
  • Name, age, ...
• What are their motivations/goals?

Progress update on the following by: Saturday, April 18th 2020

Complete the following by: [TBD]

2. Conduct research to define your persona

• If you're interested in conducting interviews, reach out to someone who would fit the criteria of this audience
• Familiarize yourself with their career/job/motivations/goals
  • Spend some time Googling so you can get a better idea of what you want to inquire
• Create questions you would ask this persona to better shape the marketing campaign to their needs
• If you would prefer not to do an interview, conduct research online
  • You can use any avenues including social media you need to answer your questions
• [Optional based on time sensitivity] Peer review session to brainstorm with peers
• If you decide to conduct an interview: follow guide on how to do an interview

Complete the following by: [TBD]

3. Review and refine your persona

• Tailor + define the persona more in relation to our goal/mission/resources (what we have to offer)
• Prepare a presentation on the persona to educate peers and prepare for campaign

Objective:

Collect contacts on instutions all over the United States in various deparments (Math, Statistics, Economics, Computational Social Sciences) to enact future marketing action plans.

Action Plan (Tentative)

• Send Email (Customized Based on Department) On How Interactive Curriculum could be integrated into their classes.
• Hold a Webinar with Industry Partner ( Twitter ) to advertise how we partner with industry to bring hands-on practical education to UC Davis Social Science students.
• Create Template for Professors to follow to recruit their own students to join Bit Project

Persona:

@shreyagupta98

• Social Sciences Professor
• Economics Professor
• Comunications Professor
• Math Professor
• Graduate Student TA

Airtable

Marketing University Outreach - Twitter Webinar [May]

West Coast

• #29 @eden-bouskila

East Coast

• #30 @bkim1478

Mid West

• #31 @montsui

South

• #32 @iriszhong7

Design

Collaborate with Content Marketing on Custom Illustrations and Graphics on Content Development

Content Writing

• Case Study about Twitter x Bit Project regarding using real world datasets to teach social sciences.

one page briefs on how

• Social Sciences Professor
• Economics Professor
• Comunications Professor
• Math Professor
• Graduate Student TA

can use Hands-on CS labs in their curriculum

• Edit Twitter Hands-on Activities from DevRel in Blog Format

• Read through Marketing Team Section in documentation

• Bring any questions or new ideas to 1:1 meeting

Find email information on 20 public universities in West Coast.
Math, Statistics, Economics, Computational Social Sciences

• Department Chair
• Department Advisor
• Undergraduate Studies (If they have one)

• Find clubs to contact
• Contact AI Society
• Set up meeting
• Prepare with Kevin's recordings of previous calls
• Follow up

Marketing: George Mason University

• Enter as "employer"

• Post position on website

  • Generic Content Developer Position
  • Include website link to bitproject.org/join application

Starting off

• Complete GitHub webinar

• Join GitBooks (ask marketing team to add you if you're not already in it)

• Add/Locate Writing Page under Marketing in Teams

• Determine categories of writing that Bit works on

• Write 1-2 lines of descriptions

• Save as you write and merge at the end