Coaching Psychology is a successful executive coaching business run by Ali Reardon. The business has been running for 5 years and Ali has over 2,500 hours of coaching experience across a broad range of sectors. The company provides 1:1, group and resilience coaching programme. The company has access to a pool of highly qualified, talented and experienced coaches across the UK. The company currently has a website that can be found at www.coaching-psyhology.co.uk. Interviews were conducted with Ali Reardon to identify her business goals, requirements and ideas for a new improved website.

Ali is passionate about her business and services she can offer. She wants to expand her business and believes that she needs to improve her online presence to attract more business for her and her pool of associates.

Areas of concerns were identified with the current website that needs to be addressed:

• The website design was poor and not very attractive or particularly appealing to new users. It does not show Ali’s company in a particularly good light
• The site is not optimised for use on different size of devices.
• The worry is that many visitor might not stay on the site once they arrived at it. The main agreed goal was to build a better, clearer and more attractive looking website which better sells the services that Alison's company has to offer.

The project brief was to build an improved static front-end site to present useful information to potential customers of Coaching Psychology, using the following technologies HTML, CSS and other frameworks: Bootstrap, Font awesome, and Google fonts. Project Approach

The project would follow broadly an agile project lifecycle whereby requirements would be captured as user stories, and prioritised into time-limited sprints of development, which would then be tested and released following customer approval. This would be an iterative process. Work for each sprint would be influenced by retrospective on each sprint.

A user story is a great way of describing users’ needs. By writing user stories it helped us focus on what the users of the website will want to achieve when visiting the website. We wrote the following stories for this project and prioritised them. It was agreed that initial development would meet needs described in Sprint 1 user stories followed by Sprint 2. Those added to the backlog would be prioritised and scheduled at a later stage during the website development life cycle.

A1 As a website visitor I want to see what coaching services Coaching Psychology has to offer so I can decide whether to make contact. - Sprint 1 - A2 As a potential customer I want to get to know Ali as a coach and what experience she has so I can see if I could work with her. -Sprint 1 - A3 As a potential customer I want to be able easily to get in contact with the company and to get feedback quickly on my query. -Sprint 1 - A4 As a customer I want to be assess all the website information on any device so it does not matter where I am and whether I using my mobile, tablet or desktop -Sprint 1 A5 As a customer I want to get more information more about how Resilience training could help me so I can be better prepared to handle unexpected or stressful situation in the workplace -Sprint 2 A6 As a customer I want to see what other customer experiences have been working with Coaching Psychology so I can have confidence in making a booking- Sprint 2 A7 As a customer I want to know how much the company charges for their services so I know if I can afford them and so not to waste time - Add to Backlog A8 As a customer I want to be able to see when a coach could be available to help me as I have an important presentation coming up and need access to coaching quickly- Add to Backlog

B1 As the company owner I want customer to stay on my the website and read what I have to offer and make contact so I can help them achieve their goals Sprint 1 B2 As the company owner I want to help as many people as I can achieve their career goals and general provide better outcomes for them Sprint 1 B3 As the company owner I want to offer work opportunities for my associates. Sprint 2

By delivering the user stories identified in sprint 1 build we can go live with the new website. The user stories described for sprint 1 makes up the minimum viable product (MVP). A MVP, is a product with enough features to enable the product or website to go live and attract users to the site. In Sprint 1 (and scope of milestone project submission) the following 4 pages were built • Home Page
• About Me Page • Services • Contact me

Existing content from coaching psychology was re-purposed on to the site into these pages The new website was given an improved design and improved images The website was responsive The website has a link to Ali Reardon’s personal profile The site has an embedded at the top of the services page.

A1 As a website visitor I want to see what coaching services Coaching Psychology has to offer so I can decide whether to make contact. Test steps: Navigate through pages and consume content Test outcome: - passed A2 As a potential customer I want to get to know Ali as a coach and what experience she has so I can see if I could work with her. - Test steps: Navigate to About Us page and download and view Ali CV. Test outcome -passed A3 As a potential customer I want to be able easily to get in contact with the company and to get feedback quickly on my query. Test steps: Navigate to Contact Us page and complete form.
CLick submit.
Receive message that enquiry has been made - Test ouctome: failed. Added to backlog to create functionality to submit data as an email to owner.

A4 As a user I would like to stay within the same browser window when clicking internal links and be taken to separate window for external sites.

• Test steps: check all external links (Linked in, facebook and Twitter) check all internal link that keep within same brower window. -
• result : passed.

A5 As a user I want the each link to take me to the attended target so I find information I require easily Expected result: All links are working Actual result: Passed

A6 As a user I want the site to be have a consistent UI. a) Check fonts Passed. b) Check all images and text are alignment correctly Passed. Comment: Reduce gap between images and text on Service page. Add to backlog.
c) Check for spelling mistakes Passed

A7 As a user I want to be able access and consume the Coaching Pyschology website on different sized devices d) Check website on tablet device Passed
f) Check website on desktop device Passed

A8 Complete W3C HTML Validator Failed
Found 2 errors. Fixed: Corrected in latest release (8 October 2021) A9 Complete W3C CSS Validator Failed
Found 3 errors. Fixed: Corrected in latest release (8 October 2021)

When planning for each sprint it was difficult to estimate how long each piece of development would take. As a developer I got side tracked while developing the site on features that were not in the initial brief.

I was still learning while in development which added time it took to develop the website. I am confident as I develop this website and others I will be able to improve on the amount of work that gets done and released.

We deployed for testing and the majority of test passed except the video on the service pages which did not look great on different devices. So we decided to remove video styling as we were unable to fix the responsiveness of the video and save for a future release

Ali Reardon was very happy with the final website and feels positive about the further website developments we have planned in future sprints.