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ecommerce_analysis's Introduction

Ecommerce Sales Data Analysis

19AIE214-Big Data Analysis Project

Authors:
Dharshan Kumar K S
Siva Prakash


Data

Data consists of Ecommerce data from 04-09-2016 to 03-09-2018, which is about 2 years of data. The dataset we have used is a combination of 9 sub-datasets which originally is 120.3 MB sized dataset. But we have pre-processed and removed many unwanted feature columns and used the modified dataset for our project analysis.
Dataset rows : 1,16,573
Dataset columns : 21
Dataset size : 27.4 MB
Dataset link : https://amritavishwavidyapeetham-my.sharepoint.com/:x:/g/personal/cb_en_u4aie19024_cb_students_amrita_edu/EXutaLENebZGmRHiBsClRXMBaE4T7Cz7SHNdObgyzI8oGg?e=IY32cT
Original Dataset link : https://www.kaggle.com/olistbr/brazilian-ecommerce


Data Description

S.No Name Description
1 order_id unique id for each order (32 fixed-size number)
2 customer_id unique id for each customer (32 fixed-size number)
3 quantity 1-21
4 price_MRP cost price, 0.85-6735
5 payment selling price, 0-13664.8
6 timestamp order purchase time (local, day-month-year hour:min:sec AM/PM)
7 rating 1-5
8 product_category category under which product belongs
9 product_id unique id for each product (32 fixed-size number)
10 payment_type Type of payment - credit card/debit card/boleto/voucher
11 order_status delivered/shipped/invoiced
12 product_weight_g weight of product (in grams), 0-40425
13 product_length_cm length of product (in centimeter), 7-105
14 product_height_cm height of product (in centimeter), 2-105
15 product_width_cm width of product (in centimeter), 6-118
16 customer_city city where order is placed
17 customer_state state where order is placed
18 seller_id unique id for each seller (32 fixed-size number)
19 seller_city city where order is picked up
20 seller_state state where order is picked up
21 payment_installments no. of installments taken by customer to pay bill, 0-24

Analysis Performed using Spark

  1. Customer Segmentation
    Categorizing customers based on their spendings
    [Bar-graph]

  2. Monthly Trend Forecasting
    Visualising the monthly trend of sales
    [Bar-graph]

  3. Hourly Sales Analysis
    Which hour has more no. of sales?
    [Timeseries-Plot]

  4. Product Based Analysis
    Which category product has sold more?
    Which category product has more rating?
    Which product has sold more?
    Top 10 highest & least product rating?
    Order Count for each rating
    [Bar-graph]

  5. Payment Preference
    What are the most commonly used payment types?
    Count of Orders With each No. of Payment Installments
    [Pie-Chart]

  6. Potential Customer's Location
    Where do most customers come from?
    [Pie-chart]

  7. Seller Rating
    Which seller sold more?
    Which seller got more rating?
    [Bar-graph]

  8. Logistics based Optimization Insights
    Which city buys heavy weight products and low weight products?
    [Pie-chart]
    How much products sold within seller state?
    [Bar-graph]

Machine Learning Model:

  1. Predicting future sales
    ML - Linear regression

Visualization:

Total no. of Graphs & Plots: 19
Python Plots
Excel Plots


Example Plot


example_Monthly_Trend_Forecasting_plot

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