Marketing Mix Modeling Data Generator
Home Page: https://doktormike.github.io/dammmdatagen/
License: Other
Would it be possible, maybe in a future vignette, to have an example of generating MMM data with known parameters then recover those parameters via modeling?
It seems to me that sales would be an outcome variable. Is there are way to generate sales with this package?
Thanks for sharing this package!! It's tremendously helpful.
Some of the arguments in generateData() function don't seem to be working tho. E.g. function is not responding to kpi, onlineInsertionNames, etc.
Any idea how to fix this?
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