LA provides the following Gateway Services:
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Single point of access to all SMSCs and USSD GWs of the Mobile Operator
- Any-to-Any, App-level message routing and Payload Format Adaptation between Network Elements of Mobile Operator and Content Provider
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Controlled delivery of campaign to the preset list of recipients
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Constraining message delivery according to the properties of the account
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Taking into account individual properties of the recipient (id, number of delivered messages, content of the original message, time of day, etc…)
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