Apache Maven is a software project management and comprehension tool. Based on the concept of a project object model (POM), Maven can manage a project's build, reporting and documentation from a central piece of information.

Certainly! I'll explain Maven in simpler terms for someone from a non-IT background.

Imagine you want to build a model airplane from a kit. The kit comes with all the pieces you need, like the wings, body, and propellers. You also have a set of instructions that tell you how to put everything together step by step. In this analogy:

1. You are like the developer or builder.
2. The model airplane kit is like the software project you're working on.
3. The pieces of the airplane are like the different parts of your software, such as code files, images, and configuration settings.
4. The instructions are like the rules and steps you follow to build your software. Now, let's relate this to Maven:
5. Maven is like a magical helper that helps you build your model airplane (software project) easily and correctly.
6. The pieces of the airplane (software) are the different parts of your project, like the code you write and other files your project needs.
7. The instructions in the case of Maven are the rules and settings that tell Maven how to put all the pieces of your project together.