This repository contains the code for LDM: a Launch Decision-Making framework that predicts launch decisions for online controlled experiments (a.k.a. A/B testing) using Multi-Criteria Decision-Making.

The pre-print PDF of the paper is included in the repository. Here is the SSRN link of the pre-print PDF: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4072566

The formal publication is included in the reference below.

Wu, Jie JW, Thomas A. Mazzuchi, and Shahram Sarkani. "Comparison of multi-criteria decision-making methods for online controlled experiments in a launch decision-making framework." Information and Software Technology 155 (2023): 107115.

@article{wu2023comparison,
  title={Comparison of multi-criteria decision-making methods for online controlled experiments in a launch decision-making framework},
  author={Wu, Jie JW and Mazzuchi, Thomas A and Sarkani, Shahram},
  journal={Information and Software Technology},
  volume={155},
  pages={107115},
  year={2023},
  publisher={Elsevier}
}