- The User Flow Block by KARTE enables users to take action to promote or discourage specific user event flows by analyzing how customers navigate your websites.
- This block uses both individual user behavior and aggregate trends to produce qualitative insights.
- Here's an example walk-through of how to the block might be used:
- Understand when target user events are triggered the most from event distribution analysis (Distribution PV).
- Select a few users based on their pageview count (user_list).
- Drill into each session ID to observe event flows by user.
- Develop hypotheses as to user behavior before target events.
- Test hypotheses by referencing other users who have gone through the same steps (user_story_summary).
- Here's an example walk-through of how to the block might be used:
- Turn On Project Import: In order to use the project manifest file for dataset name declaration, project import needs to be turned on under the Admin > Labs section.
- Set Project Name to Your Service Account Project: While the dataset will show up in KARTE as a part of the prd-karte-per-client project, you will be accessing it through your service account project (most likely prd-karte-service-account-2). Otherwise, you will get a BigQuery permission error.
- Declare Dataset Name and Organization ID: You need to declare your dataset name in the dataset_name and organization_id constants in the project manifest file.
- Save a new Look using the following link:
- Define the following two constants in the manifest file:
- dataset_name: The dataset name where your tables are created.
- organization_id: Your KARTE organization ID found in the KARTE admin link (XXX in "https://admin.karte.io/p/XXX/user/").
- Create Job Flows: There needs to be a set of job flows (i.e. automatically triggered queries) in KARTE DataHub to create and refresh tables Looker will use for queries.
- Create A Service Account: You'll need to create a new GCP service account in KARTE DataHub in order for Looker to query your KARTE data.
- Share the Newly Created Dataset: Click on the ellipses next to the project name, and share the dataset with the service account.
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