There are different types of events. See below.
| Property | Description |
|---|---|
| event_time | Time when event happened at (in UTC). |
| event_type | Only one kind of event: purchase. |
| product_id | ID of a product |
| category_id | Product's category ID |
| category_code | Product's category taxonomy (code name) if it was possible to make it. Usually present for meaningful categories and skipped for different kinds of accessories. |
| brand | Downcased string of brand name. Can be missed. |
| price | Float price of a product. |
| user_id | permanent user ID. |
user_session Temporary user's session ID. Same for each user's session. Is changed every time user come back to online store from a long pause.
Events can be:
view - a user viewed a product
cart - a user added a product to shopping cart
remove_from_cart - a user removed a product from shopping cart
purchase - a user purchased a product
Multiple purchases per session
A session can have multiple purchase events. It's ok, because it's a single order.
Thanks to REES46 Marketing Platform for this dataset.
python ai notebook in GCP
import numpy as np # linear algebra
import pandas as pd # data processing, CSV file I/O (e.g. pd.read_csv)
pd.options.display.float_format = "{:,.2f}".format
import seaborn as sns
import matplotlib.pyplot as plt
import matplotlib.dates as mdates
import datetime as dt
import warnings
warnings.simplefilter("ignore")https://www.youtube.com/watch?v=PCnNCXMYDNg&lc=UgxCSzwC7YvDi7rQQNp4AaABAg
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