polywrap / branding Goto Github PK

The Content Writing team should ensure that the Polywrap’s Twitter account has enough content to send 1 relevant and engaging tweet per day for 15 days. This also includes longer and comprehensive threads about features, releases, events, and other similar topics.

This relates to issues #6 and #8

With the imminent rebrand of Web3API, we have several features which can be listed, and reevaluate their naming.

For example, do we still want to call the Web3HUB just that?
Would a different name make more sense or relate better to the polywrap brand?

A list of the naming conventions we can evaluate for existing products, as well as potential concepts:

• Web3API Client
• Web3API Standard
• Web3API Provider
• Web3API CLI
• The Web3API Toolchain
• The Web3API Technical Standard
• Web3API (The actual API for an specific protocol. ie: Uniswap v2's Web3API)
• Plugins
• Queries
• Mutations
• Invocations
• Manifest File
• Web3HUB
• Playground
• Recipes
• URI Redirects
  -- Protocol
  -- Authority
  -- Path
• Demos
• DAO Members
• Dev Mining
• dApp Mining
• Launch Partners
• Minihacks

[Role description here]

Content creation and creative process, tailored to polywrap:

• Prepare daily tweets for our official polywrap account
• Work with with our Integrations Team to develop and implement a plan to showcase Partner success stories, by creating comprehensive case studies
• Prepare topics and questions each monthly interview / newsletter (Media)
• Review and propose improvements to our copy in all fronts.
• Work with Branding Team to prepare a plan to release merchandise and dope polywrap swag in 2022
• Together with the other marketing leads, develop and execute Polywrap's marketing strategy.

Referrence for other cypro jobs related to content
https://cryptocurrencyjobs.co/?query=content

Some responsibilities taken from other job posts:

• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
• Work closely with Tech and Product team to validate technical accuracy and validity of articles
• Maintain up-to-date knowledge of communication and client-related industry trends
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Research and understand our customers needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with colleagues and creative staff from concept development to delivery of final product

WIP : https://discord.com/channels/796821176743362611/798250101642493953/953426220790468618

The landingpage is currently using a mailchimp email sign up, so when we are going to post something on substack, we should export all the subscribers from mailchimp and import them into substack.

this process takes about 10 to 15 minutes, and has to be done each time

The other alternative to stop doing this manually is:

• #14
• Before we deprecate mailchimp entirely, make sure to migrate all subscribers to substack

Try to replicate existing lean production pipelines. Have committed contributors in this area who stay with the project and understand it inside out.

we want to hire a marketing lead
here are some job offerings from other crypto startups that we can use as guidance

• Gelato Marketing Director
• Debridge PR Lead
• Parity
• Maple Finance
• Keeper DAO Marketing Director

We have much of this ready, but to continue in the long term we definitely require someone who's natural at writing. 👀

• #8
• #16

We are currently working on 2 written pieces with interviews of team leads. Initially these were a single issue, but due to the length of the content it's been split in two.

• #9
• #11
• #10
• Sending notification of a new blog post to Updates channel

This content would be published through Substack (our blog), and a summary of each piece is going to be sent to our mailing list as they are released.

The newsletter will invite readers to join Discord, and most updates of the project are posted on the regular "Updates" channel, and the Github Category

• Discord

Marking discord as complete for now, but we can suggest other things to include there

This entry is pretty much ready to send:
Draft: https://blog.polywrap.io/publish/post/48991367

Before publishing:

• re-do the Hub's playground question
• adding the graphic assets that merry prepared (see figma for mockups)
• have 2 people re-read the entire post before publishing
• update substack sender list by importing from mailchimp; see #11 for more info

Design and prepare a twitter content strategy for polywrap that can be executed over the next two weeks, levarigng text, multimedia, and threads.

The detailed description of this contest can be found in our Dework community board

Some interviews have been held this week, report can be read here : https://discord.com/channels/796821176743362611/798250101642493953/953345642405699684

• Create draft proposal
• Select adequate ammount of commitment required
• post snapshot proposal

This is a task for the new marketing / branding / creative role that we will onboard:

We need to define a Go To Market plans we should come up with? A reference of a previous web3 case study would be amazing

• Alpha GTM materials
  - Invitations for events
  - PR materials
  - Description of processes
  - Details of strategy or narrative

Initial discussion for reference: https://github.com/Web3-API/dao/issues/32
Please read this: Immutable laws of marketing, 5th Law - THE LAW OF FOCUS

All of our communication channels should transmit the same consistent message for the Web3API brand.
Right now we are establishing out positioning through the following channels:

(please lmk if we're missing something else on this list)

• Landing Page https://web3api.dev
• Intro videos
• Twitter https://twitter.com/Web3API
• Telegram Public Channel Pinned Post https://t.me/web3api
• DAO Telegram Channel
• DAO Spec One-pager https://dao.web3api.dev
• Github Organization https://github.com/Web3-API/
• Prototype README.md https://github.com/Web3-API/prototype
• Seed Deck presentation slides and notes
• Web3API Keybase https://keybase.io/team/web3api

One issue #1 is closed, we should update all of the above to share a consistent message