PhoneNow a telecom company wants to gain transparency and insight into the data at the Call Centre. The focus is on customer retention, with an emphasis on proactive rather than reactive measures. The aim is to identify customers at risk of termination in advance, rather than reaching out after they have terminated the contract
PhoneNow is currently facing a problem where a few key customers did not extend their annual contracts due to various reasons.
By this project we aim to create a clear and actionable dashboard that provides valuable insights into customer behavior, services usage, and account information. With this dashboard, our management team will be empowered to make informed decisions to enhance customer retention efforts and ensure long-term satisfaction.