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cohort-analyses.-clv-and-retention-'s Introduction

Cohort-analyses.-CLV-and-retention-

Two different applications of cohort analyses.

Cohort analysis for Customer Lifetime Value (CLV) projections

Link

This project attempts to make a simple projection of CLV. It calculates average customer value growth for each passing week and infers the CLV for up to 12 weeks

Cohort analysis of customer retention

Link

This cohort analysis looks at customer retention throughout the period of few months from raw events data of a fictitious website

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