Analyzing the given transactional data to understand our customer demographic as well as their purchase preference to create various business strategies.

Invoice - Invoice Number of the purchase

StockCode - Code of the item purchased

Description - Description of the item purchased

Quantity - Number of items purchased

InvoiceDate - The date of invoice issue

UnitPrice - Price of a single item

CustomerID - Unique customer ID

Country - Country name

Created customer segements based on RFM (Recency, Frequency, Monetary) analysis which is a technique that uses past purchase behavior to divide customers into groups. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promotions and also for future personalization services.

• Sending customized mails and offers as per spend
• Solving customer attrition
• Offers as per seasonal buy