straw-hat-labs / straw_hat_mailer Goto Github PK

Following swoosh/swoosh#160

I am not sure if this is a good idea, normally I don't see it in other platforms but I see the use cases, specially that we do not want to update 5 emails templates when some generic footer change.

Probably create some partials templates (even use another table for this) and use them in the original templates. Using some mustache syntax for render the partial in some spot.

• Figure out how mustache will work with this
• Switch a better template engine?!

cc: @princemaple @stevedomin @anthonator folks I would love to have your feedbacks on this, right now I am using mustache because I didn't figure out which template engine to use and eex you can call whatever you want inside 😅

It is useful to know when the template was inserted and the last update.

• Add timestamps() to the migration
• Add timestamps() to Schema
• Add documentations for the schema keys

• Create CronJob Workers
• Add configuration {:module, :function} so it will send the data to the email

• https://www.mailgun.com/inbound-routing

• https://mjml.io/

https://docs.aws.amazon.com/ses/latest/DeveloperGuide/dkim.html?icmpid=docs_ses_console
https://tools.ietf.org/html/rfc6376

• Delivered: A successful delivery occurs when the recipient email server responds that it has accepted the message.
• Dropped: There are several reasons why Mailgun stops attempting to deliver messages and drops them including: hard bounces, messages that reached their retry limit, previously unsubscribed/bounced/complained addresses, or addresses rejected by an ESP.
• Hard Bounces: When the recipient email server specifies that the recipient address does not exist.
• Spam Complaints: When a user reports one of your emails as spam. Note that not all ESPs provide this feedback.
• Clicks: Every time a user clicks on a link in your messages.
• Opens: Every time a user opens one of your messages.

On Hold

• Unsubscribes: When a user unsubscribes, either from all messages, a specific tag or a mailing list.

Investigate what these means

• Accepted
• Delivered
• Opened
• Clicked
• Unsubscribed
• Stored
• Rejected
• Complained
• Temporary Fail
• Permanent Fail

@ozorrilla mira esto y piensa como hacerlo

https://www.campaignmonitor.com/blog/email-marketing/2011/12/a-practical-guide-to-email-preheaders/

@ozorrilla agrega el campo de text_body de nuevo y posiblemente en el partial pones html_header, text_header, html_footer y text_footer

• http://spamassassin.apache.org/

Feeback Loop

Learn about it

• http://www.emailvendorselection.com/starting-with-a-new-esp-make-sure-you-are-in-the-feedback-loop/
• https://blog.returnpath.com/what-is-a-feedback-loop/

I am not sure how they did this

• https://www.mailgun.com/email-validation

@ozorrilla hechale un ojo a esta pagina y extrae algunas funcionalidades e ideas para integrarlo.

Me gusta la idea de pasar un JSON como data asi no tienes que depende de programar nada en el backend y se puede usar HTTP si queremos

https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-personalized-email-api.html