In this Project, we consulted Graduate Hotels, found customer pain points, and created a machine learning model to help them improve their competitive position?

• Scraping and pre-processing 2-3K Tweets from the last year
• Investigating Sentiment on Graduate Hotels from these Tweets
• Categorizing data by relevant topics
• Analyzing topic-specific sentiments and trends

• Lack of returning customers?
• Under-booked weeknights and overbooked weekends?
• No loyal customers that visit multiple locations?
• Creating a competitive advantage over their competitors?

• Everywhere? Some places?
• Are there best and worst practices?

• What changed and why is that important?
• Pre, during and post the peak of the pandemic?
• What are the trends?

• While maintaining your competitive advantage of experience and location, give acute attention to room quality standards and public relations.