A curated list of awesome SEO (Search Engine Optimization) tools to help improve your website's ranking and visibility on search engines.

This repo is maintained by SerpApi team: "Scrape Google and other search engines from our fast, easy, and complete API."

If you know any other SEO tools that deserve to be on this list, feel free to open a pull request or drop an issue with your suggestions.

How to contribute:

• Work only on README.md file.
• You can put the link at the bottom of the relevant category.
• Make sure it does not exist in this list yet.

1. All in one SEO tools
2. Keyword Research
3. Backlink Analysis
4. Content Optimization
5. Rank Tracking
6. Technical SEO
7. Local SEO
8. SEO Browser Extensions
9. Miscellaneous Tools

From keyword research to link analysis, these tools are the Swiss army knives of the SEO world.

• Ahrefs - Everything you need to rank higher & get more traffic.

• SEMrush - Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

• Seodity - Seodity is a complete SEO toolkit to grow your business.

• Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO.

• Mangools - Juicy SEO tools you will love.

• SERanking - All-in-one agency-tailored SEO platform.

• Moz Pro - SEO software and data to help you increase traffic, rankings, and visibility in search results.

• Serpstat - SEO management platform.

• SEO PowerSuite - Rankings, on-page, backlinks, and reports — all in one easy-to-use toolkit.

• WebCEO - SEO & digital marketing tools. For agency-level analysis, reports & lead generation.

• SpyFu - SEO marketing suite, PPC analyzer, historic data, competitive analysis, backlink outreach, unlimited keyword & domain projects, custom reporting.

• Zutrix - SEO Tools to boost your traffic.

• BrightEdge - BrightEdge is an enterprise SEO platform for data-driven content optimization and competitive analysis, ideal for large businesses.

• CognitiveSEO - This tool provides comprehensive backlink analysis and content auditing to enhance your SEO strategy.

• Keyword Insights - Make Better Content Faster. Much Faster. Transform Your Content and SEO Strategy with AI.

• Clicks.so - The Beginner-Friendly Affordable SEO Tool.

• SEO Utils - An SEO desktop application built for macOS, Windows, Linux.

• Spexia - All in one tool to create & optimize informational content (specialized on ECom shops).

Uncover high-potential keywords to target and captivate your audience.

• Google Keyword Planner - Free tool from Google Ads that provides keyword ideas and traffic estimates.

• Keyword Tool - Find great keywords using Google Autocomplete.

• KeySearch LSI Keyword - Enter any keyword to generate semantically related LSI keywords to improve your SEO.

• WordStream - One tool to discover and prioritize the best keywords to target.

• Ahrefs' Keywords Generator - Free keyword generator ideas by Ahref.

• Semrush's Keyword Magic Tool - Find millions of keyword suggestions for your SEO.

• Long Tail Pro - The best keyword research tool for long tail keywords.

• Seoformulas - Discover untapped keywords and build powerful SEO formulas to rank higher in the SERPs.

• Serp Miner Free Keyword Research Tools: Find long-tail keywords using Google Autocomplete and check the exact search volume of keywords in bulk.

Delve deep into your link profile and discover opportunities for growth and risk mitigation.

• Majestic - Find out who links to your website.

• Monitor Backlinks - Check the good and bad backlinks for you and the competition.

• Respona - The all in one link building tool.

• BacklinkGPT - An AI-powered link-building platform that helps you find backlink prospects and generate personalized outreach messages for faster link building.

• Other "All in one SEO tools" offer this feature as well.

Fine-tune your content to resonate with search algorithms and your audience alike.

• Clearscope - Clearscope is the best-in-class SEO content optimization platform that drives search traffic.

• SurferSEO - Don't leave your SEO strategy up to chance. Surfer will give you a SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.

• NeuronWriter - Optimize your website content so Google adores it.

• ContentSwift - An open source content research/optimization tool for SEO.

• Market Muse - Our AI analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

• Frase io - Frase is the fastest and easiest way to create content that ranks on Google.

• GrowthBar - Write and optimize SEO-friendly blog content. 10x faster with GrowthBar’s AI.

• LSIGraph - Write SEO content with confidence and 10X Your site's traffic.

• Yoast SEO - WordPress plugin for SEO optimization of posts and pages.

• SearchSocket - A free AI-powered tool that provides real-time SEO suggestions to improve content alignment with Google's guidelines.

Monitor your website's position in search results and gauge your SEO strategies' effectiveness.

• SerpBear - An open source search engine position tracking app.

• SERPWatcher - The most advanced rank tracker for marketers and agencies.

• AccuRanker - The world's fastest & most accurate rank tracker.

• Nightwatch - Nightwatch is a cloud-based SEO and analytics tool that focuses on rank tracking and reporting.

• Other "All in one SEO tools" offer this feature as well.

Ensure your website's foundation is solid for search engines and user experience.

• Google Search Console - Free tool from Google to monitor and maintain site's presence in Google Search results.

• Screaming Frog SEO Spider - SEO Spider is a website crawler that helps you improve onsite SEO by auditing for common SEO issues.

• SiteAnalyzer - Scan your websites and get detailed information about each page.

• Screpy - Stop worrying about missing important website metrics or checking multiple platforms!

• Sitebulb - The website auditing tool for SEO consultants and agencies.

• Moz On-Page Grader - Analyzes individual page optimization.

• BROWSEO - See your site through the eyes of a search engine. BROWSEO gives you the type of x-ray vision that search engines have.

• linkok.com - A modern broken link checker.

Boost your local presence and connect with audiences in your community.

• BrightLocal -The complete platform to monitor, audit, and improve local SEO.

• Whitespark - Everything you need for better local SEO.

• LocalFalcon - The most accurate local rank tracker.

• Grid My Business - The quickest way to discover your local visibility.

• Moz Local - Maximize your online visibility with Moz's powerful local SEO and reputation management tool.

• Google Search Console - Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

• SEO Gets - Privacy-focused analytics tool built to replace Google Search Console for Agencies and Affiliates.

Equip your browser with tools for quick and efficient SEO insights on the go.

• SEO Minion - SEO Minion helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more.

• SEOquake - A powerful SEO toolbox for your browser.

• Woorank - Run your Review today to get an instant website analysis and learn what you need to do to improve.

• Keyword Surfer - Chrome Extension for content and keyword research.

• MozBar - Provides instant metrics for any page or SERP.

• Ahrefs' SEO Toolbar - On-page SEO report, broken link checker, redirect tracer, and country changer for search results in one extension.

• Redirect Path - The HTTP header & redirect checker for SEO.

• META SEO inspector - Easily inspect the meta data found inside web pages, find issues and get advice to fix them.

• Similarweb - Instant website analysis, including site rank, site traffic, sources and geography.

• MST SERP Counter - SERP Counter gives accurate search results of a searched keyword. We can see the position, result, and rank.

• TextOptimizer - It analyzes search results for relevant terms and extracts “intent tables” to suggest other words that you can use in your copy “to better match search engines’ expectations.”

• SEO Search Simulator - With this extension, you can emulate Google searches from any location and check if a particular URL ranks in the top 100 results.

• BuzzSumo - Browser Extension that packs a punch when it comes to content research, link analysis, and social media investigation.

• Google Lighthouse - Browser Extension that offers detailed reports and actionable tips for enhancing your site's SEO performance such as Page load speeds, Accessibility, SEO and more.

• Broken Link Checker - Detects and reports broken links on websites.

• Robots.txt Checker - Checks robots.txt files for errors.

• Lighthouse Rich Result Checker - Tests whether your website is eligible for rich results in Google Search.

• XML Sitemap Checker - Validates XML sitemaps for errors.

Explore a diverse range of tools for those niche tasks and unique SEO challenges.

• GTmetrix - Analyzes site speed and provides performance insights.

• Pingdom - Tests website load time and gives performance analysis.

Happy optimizing! 🚀

This repo is maintained by SerpApi team: "Scrape Google and other search engines from our fast, easy, and complete API."